Digital Briefing

By Justin Lukasavige

 With all of the economic news lately, many investors are pulling out of the stock market. I have personally seen clients that are in bad investments anyways and thus do need to take a close look at their allocations. Many of these same clients should have done this months, and even years, ago because their investments simply have not been a good fit for them.

Is the current market scaring you? The closer you are to retirement usually plays in to your level of emotion right now. Many people are panicking and selling their investments to limit their exposure to the stock market. Where many people have become affected by fear, I see opportunity. In fact, so does the most successful investor of all time, Warren Buffet, who has thought the stock market over-priced for the past few years. Now that it is on sale however, Warren has been buying stocks like crazy.

Many of us are familiar with the crashes of 1929 (The Great Depression) and even the crash of 1987 where the market fell over 20% in a single day. What about the other crashes during the late and early 1970s? What about the slumps of 1962 and even 1946? Most of us have also forgotten about the downturn during 2000 2003.

While many investors are fleeing, I prefer to look at what has happened throughout history before I make any rash judgments. For instance, during The Great Depression, stock prices fell about 90%. Investors that saw opportunity and invested during that time easily doubled their money over the next 20 years.

Investors that saw opportunity after Black Friday in 1987 were able to earn a 900% rate of return in the next twenty years after the stock market recouped! If you follow that math, that time period also includes the downturn that happened between 2000 -2003.

When investing your money, do not be tempted to follow the crowd. Keep your cool and maintain a bit a common sense.

For more information, check out this article by the Wall Street Journal.

Justin Visit www.lukascoaching.com/resources.htm

For more free columns and articles, visit www.lukascoaching.com/articles.htm

Communicate Your Business With Newsletters and Magazines
By Lawrence J. Reaves

 Newsletters and Magazines are a great way to communicate, not only with customers but the general public as well. You will get your name out there and people will start talking about your business with others. You will not only be getting the exposure of the magazines but also word of mouth. Any business can benefit from these opportunities.

Newsletters

A newsletter is usually mailed out on a regular basis, giving up-to-date information. So what can a business newsletter have and do for your business? If you create a newsletter and publish it quarterly you will have repeated exposure to your clients and prospective clients. You want to keep you name in front of them so they do not forget about your services.

This way when they have a need for them you are the first one they think of. You will want to create a layout for your newsletter and once you have one you like stick with it. If you are constantly changing the layout, it will be hard for your customers to find the information they are looking for.

If they get used to specific information in one place all the time you do not want to be changing it in every newsletter. Be sure that your business information is in every newsletter. Talk about your product or services. Mention all new services and any specials that you are running.

You can also consider placing a coupon in your newsletters, this will help you attain new customers and keep established ones. Remind them of any holidays or local events that your services or products may be relevant to; this will increase your sales during these time periods. Getting your newsletter printed professionally will give them the finish you need to represent your company the way it deserves. Try to make them colorful and fun for the reader.

Magazines

Magazines are a great addition to business communications. These can be a source of revenue on a few levels. You will be talking, of course, about your product or services and how they can benefit people. It is a good idea to target your area and stay with that topic rather than venturing too far off topic.

Talk about how your products or services are going to be of great value for an upcoming holiday; Christmas or Labor Day for example. Include articles about various items, events or anything that relates to your business. You can run specials from time to time. Get businesses to advertise in your magazine will be an additional way to earn money from your magazine.

Contact local businesses that may be interested in your field. You can also contact businesses that are only an online business; they may want alternate sources of advertisement from time to time. The last way you can earn from your magazine is by subscription. Creating a good magazine with a variety of reading, ads, specials, events and more will attract readers that want to receive your magazine on a regular basis.

Conquest Graphics specializes in cheap newsletter printing and discount magazine printing. Find them online at conquestgraphics.com

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Why Every Recruit Should Sell?
By Lou Casali

 The concept of almost all MLM or network marketing is to create more distributors and more sales.

Let us consider a simple example from a typical MLM plan to create 10 down lines. Each distributor is known as a recruit or down line and they are supposed to each make target sales and target recruitment.

When this continues down the chain, the sales increases exponentially to the company and there is regular flow of income to the company. The regular flow of income to the company is dependent upon the regular consistent performance of each recruit right from distributor one.

– Distributor one recruits 10 people.

– Each of the 10 people sell and recruit further 10.

– So, at this point in time there should be 1 + 10 + 100 recruits which are 111 distributors which should further go down the lane and contribute to the sale.

If the recruits are not selling, where will the money be generated from?

If after recruiting 10 people, distributor one is stopping his process of selling and recruiting then at this stage the real performing asset to the company is just the 10 primary down lines

Only 10 performers out of 11 distributors are performing. The company is feeding the first distributor from the performance of other people after he stops working

Now, if the next 10 recruiters stop performing after a certain stage there will be only 100 performers out of 111 members. And the company is requiring to feeding 11 distributors even if they are not performing because they are the up line even after they stop working.

When this happens down the lane the number of people that are getting fed without performing or working increases in number; until a certain stage, it will be possible for the company to pay someone without them performing, but when the number of non performers increase with a growing number of down lines, there will be a kind of trouble for the company in compromising on many facts to have the up lines paid. This is one of the major reasons for the bubble bursts in most MLM or perhaps the loss of sales or saturation or whatever critics call it.

Let us look at it the other way! What if each of the up line continues to sell even after they have completed their recruit target; and, what if each of the recruits continues to sell even after they have done their target down lines. There will be regular flow of money to the company and the company will not have to forge or underpay someone or overpay someone.

They will be sharing money just in the right way.

The problems with most multilevel marketing systems is that performers go greedy after a certain stage and they want money automatically coming in, which will not happen unless one has a magic wand. Smart Work = True Value Riches.

If someone is going to tell you, that you will make millions after a few years if you put good down lines, they are rather bluffing.

Think, practically. So you sow, so you reap.

What you sow this year can give you only one harvest!

If you should harvest again you have to sow again!

Network marketing is a life time process and as long as you work you benefit. The day you stop working the money coming in declines slowly.

Can you live if you stop breathing?

LC is a professional network marketer who specializes in teaching others how to be successful with network marketing. If you want to get in touch with LC or learn more about network marketing success, Just click here

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